Client Overview

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City2City wanted to break from “stressful moving” clichés and feel approachable, transparent, and customer-first—while clearly communicating what matters at booking: easy scheduling, upfront pricing, multiple stops, and packing help.

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Challenges

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• Transactional ads, low emotion — the category feels cold and forgettable.

• Poor feature recall — benefits don’t stick without a story.

• Crowded market — hard to differentiate and be memorable.

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Solution:

1-Minute AI-Animated Explainer (16:9)

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We produced a story-first AI-animated video with two relatable characters in a light, conversational scene that surfaces pain points and naturally positions City2City as the fix.

Creative Pillars

• Human, expressive animation (never salesy).

• Conversational script landing the four differentiators: easy booking, upfront pricing, multiple stops, packing help.

• Dynamic proof moments: booking flow, van loading, packing assist.

• Direct-response end card with promo code C2C10.

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How It Works (Flow)

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Brief & goals → Hook + problem framing → Dialogue-led feature reveals → Visual proof (booking/loading/packing) → CTA + C2C10 → Exports for channels

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Results & Impact

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• ~70% average watch-through rate on a 60-second video.

• Inbound inquiries increased during the launch window.

• Audience sentiment: “refreshing,” “easy to connect with.”

• Bottom line: A story-led, AI-powered explainer lifted engagement and consideration, making City2City feel friendly, trustworthy, and easy to choose at the moment of decision.

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Why It Works (Key Differentiators)

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• Conversation > feature list — benefits land as solutions to real pains.

• Warm brand clarity — visuals and tone reinforce “approachable” + “transparent.”

• Built for response — clear CTA and C2C10 enable measurable lift.