Client Overview

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Companion wanted to move beyond feature-led explainers and present mental-health support as warm, human, and stigma-free. The brief was simple: create something people feel, not just understand.

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Challenges

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• Category sameness — explainers, stock testimonials, generic lifestyle footage

• Low emotional resonance — features without story don’t build connection

• Brand fit — needed freshness without losing empathy and trust

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Solution:

Short AI-Generated Cinematic Film

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We conceived and produced a symbolic, conversation-led narrative that translates Companion’s ethos into a cinematic moment viewers remember.
Creative Pillars

• The Mermaid Narrative — a reflective riverside encounter where a man and a mermaid explore emotion, empathy, and self-care—subtly echoing Companion as a safe space.

• AI-Powered Visuals — advanced generative tools blend realism with gentle magic so the surreal feels authentic.

• Cinematic Direction — considered shot design, naturalistic lighting, and strict character consistency for a film-like experience.

• Emotional Scriptwriting — warm, thoughtful dialogue that invites identification rather than instruction.

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How It Works (Flow)

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Brief & north star → Concept & symbolism → Script & boards → Look-dev & character consistency → AI renders & refinements → VO, sound design, music → Color grade & master → Channel-ready exports

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Results & Impact

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• Distinctive creative asset that stood apart from typical wellness content

• Positive feedback highlighting originality and emotional depth

• Stronger brand positioning as empathetic, imaginative, and forward-thinking

• Shareability — a story people discussed and passed along, beyond a standard ad

• Bottom line: By merging AI craft with cinematic storytelling, Companion is remembered not just as an app, but as a brand with heart and imagination.

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Why It Works (Key Differentiators)

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• Story first, features second — benefits are felt through metaphor, not lectured

• Symbolism with restraint — magical realism supports empathy, never distracts

• Craft consistency — visual continuity, tone, and pacing build trust and recall